ABOUT INDUSTRY IGNITORS

A Website Builder With a Marketer’s Mind

I’m Glen Pavlovich, founder of Industry Ignitors. Over the years, I’ve built and managed hundreds of websites, authored several books on sales and management, and worked in radio marketing, website development, and accounting.

That experience shapes how I approach every project. I want to understand your business—and what your customers need from it—before deciding how your website should look or work.

Glen Pavlovich

Founder, Industry Ignitors · Waukesha, Wisconsin

Why I Started Industry Ignitors

Make the Website Useful

When I’m looking for a service business, I usually have something specific to accomplish. I might need an emergency appointment, information about a service area, a way to pay a bill, or an answer before I decide whom to hire.

Too often, the website leaves those questions unanswered. I end up searching elsewhere, making an unnecessary phone call, or leaving frustrated.

I started Industry Ignitors because I believe small businesses deserve websites that make those everyday interactions easier. A website should help people understand their options, feel confident in the business, and take the next step.

What Will Your Customer Care About?

My background in sales and marketing has taught me to look at a business from the customer’s perspective.

A homeowner with a leaking pipe wants to know whether help is available and how to get it. A beautiful photograph of a fleet of trucks becomes more useful when the website explains what that fleet means for the customer: the services available, the area covered, and how to request help.

That’s the thinking I bring to your project.

What problem is someone trying to solve?
What do they need to know?
What would help them trust you?
How can we make the next step easier?

Those questions guide the content, design, and features we choose.

HOW WE WORK TOGETHER

It Starts With a Conversation

Before I begin designing, we’ll talk about your business, the customers you want to attract, and what makes your company worth choosing.

Learn Your Business

If you requested a Website Review, we’ll use it as a starting point. We’ll also discuss the questions customers ask, the services they need, and the information that helps them make a decision.

Develop the Direction

Then I’ll begin developing concept layouts and visuals around what I’ve learned.

Review It Together

You’ll have opportunities to review the direction and provide feedback as the website takes shape.

I handle the design and website building personally. When a project calls for specialized photography or a complex custom integration, I bring in specialists for that work.

DIRECT SUPPORT

A Direct Connection After Launch

You’ll work directly with me through an online support ticket system. Requests stay organized and trackable, with a clear record of what you need and what’s being addressed.

Your monthly plan provides the maintenance and ongoing services included in your package.

If your website experiences a problem, we’ll begin addressing it as quickly as possible during normal business hours, with urgent website issues receiving priority.

WISCONSIN-BASED

Small Businesses Matter to Me

I live in Waukesha, Wisconsin, and I appreciate the businesses that serve our communities. Whenever practical, I prefer to do business with the companies I work with.

Small-business owners deserve access to useful website tools and thoughtful marketing, even without a large company’s budget or internal team.

My goal is to give you a website built with an understanding of your business, respect for your customers, and attention to what will help them choose you.

START WITH A FREE WEBSITE REVIEW